In this month's newsletter, Dr. Benjamin L. Mabry discusses the importance of aesthetics, as well as sharing perspectives on what an aesthetic that would provide a genuine alternative and rival to the dominant managerial aesthetics of our culture today.
He describes the aesthetic mode of managerial society, which is based on an imperial mode in which there's a sharp boundary between ruler and subject, in this case the top 20% managerial class vs. the 80% of everybody else. He notes that a top 20% aesthetic is not that of a true elite in any case, as genuine elites are a very small share of the population, not 20%. He also argues that we should aspire to have an aesthetic that both the elites and the average citizen can relate to and admire, rooted in a genuine notion of excellence.
He also talks a bit about what such an aesthetic is and and is not. It is not a "mania for newness", or is it a retro-aesthetic that treats the past as just another style element to mix and match at real. Rather, it is the aesthetic and genuine culture of a particular people or subculture, not cosmopolitanism. For the American, this in part means unpacking and expressing the full sense of the aesthetic signifier "Made in America."